PRODUKT is a multi-area brand selling everything from streetwear fashion to lifestyle goods and accessories. For the launch of the webshop at produkt.jp, Moritz defined a brand identity, designed logo and corporate guidelines, helped with the design and packaging of the products, organized and finalized photoshoots and developed the online store itself. The brand aims to grow their product range continuously. Therefore, Moritz selected an easily manageable cms and designed the shopping-experience for the customer accordingly.